Volkswagen India unveiled its biggest SUV offensive at the Auto Expo 2020. The product line-up will participate in the growing SUV segments, which receive heightened customer interest. The brand introduced its new SUV family, which comprises of the Volkswagen Taigun, T-Roc, Tiguan and Tiguan Allspace.
With the line-up of such vibrant & sporty cars catering to different customer groups. Volkswagen also launched its new brand design for the Indian market.
Premiering in India, the brand marked the beginning of “New Volkswagen”. The rebranding exercise was built on the theme ‘Vibrant Power’, with the aim of making the brand more human and lively. Along with the ability to present realistic situations that our customers can resonate with in our brand experience.
The symbol and trademark will be the new logo. It is more modern, clearer and simpler. There will now be a ‘‘moving frame’’ in the future, which allows flexible position of the logo. Thus creating a user-friendly interface, intended for digital applications.
In the new visual language, light will also play an important role, with an illuminated logo at the brand locations and dealerships. Additionally, for the first time Volkswagen will be represented by a female voice. The objective is to create a modern and authentic brand with a uniform global 360° experience. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns.
Speaking at the Auto Expo 2020, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “With the India premiere of Volkswagen’s SUV family, the brand is showcasing its clear direction and focus for the Indian market. Our SUV range over the next two years, will cater to every customer segment. We will be launching the Tiguan Allspace and T-Roc in H1 2020 in turn giving customers a plethora of options from Brand Volkswagen.”
Further, Mr. Knapp added, “The launch of “New Volkswagen” marks the beginning of a new era for the brand. It is indeed a tremendous opportunity for us to showcase the new approach of the brand to our customers. The ‘Vibrant Power’ of Volkswagen will be reflected across our brand touch points. Thus, giving it a uniform 360° experience.”