Tata Motors announced that it would debut in the personal electric vehicle segment in Q4 FY19-20, with the Nexon EV, powered by the recently introduced Ziptron technology. Gearing up for the launch, Tata Motors has signed-up power couple Milind Soman and Ankita Konwar to experience the all-new Ziptron Technology as they drive around different terrains of India and share their experience with near-production ready, Nexon EV.
According to Mr Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd. said, “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver thrilling on-road performance, ensuring zero-emission. We are also excited to have the celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”
Nexon EV will be an aspirational SUV for customers looking for a thrilling and connected drive experience. This EV will target a range of about 300 km to address range anxiety. Powered by the state-of-the-art Ziptron technology, Nexon EV will be equipped with an efficient high voltage system, zippy performance, fast charging capability, battery and motor with a warranty of 8 years, and adherence to IP67 (dust and waterproof) standard. Expected to be priced between INR 15 to 17 Lakhs, Nexon EV will make EVs more accessible to Indian customers.
Tata Motors has also rolled out an extensive campaign titled #TheUltimateElectricDrive, featuring Milind Soman and Ankita Konwar, where they will be zipping from Manali to Leh, in a Nexon EV. As a part of this journey, Nexon EV smoothly traversed some of the toughest terrains in India, covering the high altitude Himalayan passes with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions. This campaign thus highlights Nexon EV’s ability to break existing barriers such as range anxiety, lack of charging infrastructure and performance capabilities.