Tata Motors launches compact truck INTRA in SCV segment


Strengthening its position as pioneer and leader of the Small Commercial Vehicle (SCV) segment, Tata Motors, India’s largest commercial vehicle manufacturer, has launched a range of new generation compact truck named Tata INTRA. Conceptualised after extensive market research and customer feedback, Tata INTRA is engineered and built to offer class-leading features, meeting the demanding and ever-evolving requirements of the SCV segment. Tata INTRA promises to deliver superior performance, increased payload capacity, high fuel efficiency and durability, all leading to a significant increase in revenues and lowest cost of operation to the discerning owners.

With the best-in-class 2512 mm x 1602 mm load body length Tata INTRA comes in two variants: V10 and V20. The price of the INTRA range starts from Rs. 5.35 lakh depending on the variant and offers a superior value proposition to the discerning customers.

 INTRA is powered by future-ready engines, which are scalable to BS-VI norms. INTRA V20 comes with 1400 cc DI Engine with 52KW (70 HP), and INTRA V10 is powered with 800 CC DI Engine delivering 30KW (40 hp), offering quick acceleration, faster trips and low turnaround time. The vehicle has a standard power steering fitment and with low turning circle radius of 4.75m it ensures easy manoeuvrability even on narrow and congested roads. The powertrain is tuned to suit various duty cycles using Gear Shift Advisor or economy switch, leading to enhanced fuel efficiency. INTRA also has a 5-speed gearbox with cable shift mechanism offering pleasant driving experience.

Mr. Guenter Butschek, CEO and MD, Tata Motors, said, “As the leader in the Commercial Vehicle industry we are playing a key role in shaping the CV market by introducing global products based on deep customer insights. We have strengthened our actions under the ongoing turnaround. With intense sales activities, new product launches, continued thrust on cost reduction, we have been able to improve our CV business performance. We want to strengthen our leadership position across all segments we operate in. The INTRA is a testimony of our unrelenting commitment to introduce products that embody engineering passion and bolster customer value proposition. It will be a game changer for us in the SCV segment as it offers several industry-first features, setting high standards in the market.”?

Mr. Girish Wagh, President, Commercial Vehicle Business Unit, Tata Motors, said, “The customer preferences are shifting everyday towards better performance, advanced features and higher returns. After a thorough research, we learnt about the growing aspirations of the new- age customers. These insights have helped us conceptualize and develop the INTRA. It is ideal for customers who want to upgrade their commercial vehicles for higher business returns and lower Total Cost of Ownership (TCO), enabled by proven and reliable aggregates and driving comfort leading to longer, fatigue-free drives. We have always led the industry and created new sub-segments to create demand. The launch of India’s first compact truck fills an important gap in the Indian SCV market and we are bringing yet another game-changing product after our much successful product Tata ACE.” ?

Innovative features

Tata INTRA has a boltable full forward robust body shell cabin and has been intelligently designed with a smart nose along with seatbelts with ELR (Emergency Locking Retractor). Built on a hydro-formed frame, the INTRA is lighter. The smartly engineered cabin space, improved ergonomics and low NVH levels, boasts of stylish car-like interiors with sufficient storage capacity and comfortable seating, enabling drivers to operate fatigue-free over long hauls, which in turn offers significant improvement in productivity. Modern features such as mobile charging point, electronic instrument cluster, big headlamps, large windscreen, lockable glove box, storage on dashboard and door trims, headrest for comfort while driving, pre-fitted music system and AC in the premium version to enhance the fatigue-free driving experience. The gear lever is mounted on the dashboard making longer drives comfortable and tireless for the driver. The front and rear rigid axles and leaf springs ensure superior load carrying capability and low cost of maintenance.

Aftermarket services

Tata Motors has the most extensive network and the extended sales arm  in the form of Tata Gram Mitra, which will be leveraged to penetrate even into small towns. With this, the company services will be available at every tehsil (over 5000) to the customers. The vehicle comes with an industry-best warranty of 2 years or 72,000 km, supported by extensive countrywide network for sales, service and spare parts. The reliable and durable aggregates of TATA INTRA combined with its best-in-class spare part prices ensure low cost of maintenance. Customers will benefit from several aftermarket support through value-added services under the umbrella of ?Sampoorna Seva, including  24X7 workshop, mobile workshops, AMC packages, breakdown assistance and accidental insurance for drivers of Tata INTRA. Customers will also be offered exclusive privileges under the ?Samarth Programme? for driver wellness, which covers areas like accident insurance, hospitalization cover, financial counseling and educational assistance packages for their children.

Product highlights

  • INTRA meets the evolving needs of the new-age informed customer who seeks high revenues, low cost of ownership and superior vehicle performance leading to prosperity.
  • First compact truck conceptualized and engineered on a new Modular Platform.
  • An all-new rugged and powerful COMPACT truck range built on Tata Motors? new ?`Premium Tough’? design philosophy.
  • Ergonomically designed cabin, with car-like design, steering comfort, low noise and comfortable seats, make INTRA highly suitable for fatigue-free long inter-city trips.
  • Best-in-class features in terms of vehicle power, acceleration, load carrying capacity, driving comfort, superior reliability and durable aggregates.
  • Available in two distinct variants, INTRA V10 and INTRA V20, offering superior performance and best-in-class mileage.
  • Both the variants come with two trim levers, with higher trim having HVAC, music system, LED tail lamps along with enriched and colour-coordinated interiors.
  • Powertrain is tuned to suit various duty cycles using Gear Shift Advisor or Economy switch leading to enhanced fuel efficiency.
  • Short turning radius allows easy maneuverability in high traffic intra-city trips.


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