Groupe PSA recently showcased in Chennai its flagship vehicle, CitroënC5 Aircross SUV, the first product from the company for the Indian customers. It will be launched in the market by 2020. The Citroën brand for India was announced during the presentation of FY2018 financial results of Groupe PSA and the second phase of its strategic plan `Push to Pass’ for 2019-2021.
Mr. Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Ms. Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA, and Mr. Emmanuel Delay, Executive Vice President and Head of India-Pacific, Groupe PSA, Mr. Roland Bouchara, Senior Vice President Sales and Marketing, Citroën India, were present at the event.
It was also announced that Citroën plans to bring in a range of products after the CitroënC5 Aircross SUV that will be made and launched in India before being introduced in other parts of the world. With one new launch every year from 2021, after the New Citroën C5 Aircross SUV, the new range of products will be launched in India before the rest of the world.
This new programme to be launched in India will come under the name of C Cubed, standing for Cool, Comfort and Clever. Cool to illustrate Citroën’s unique and bold designs, Comfort to highlight the approach of a global well-being to make all Citroën easy to use working on ergonomics and connectivity, and Clever to be at the heart of the market, developing international but highly localised cars to meet customer expectations. This would be backed by launch of a disruptive and seamless digital customer experience and a phygital (physical + digital) distribution network.
“India is an important next step for Groupe PSA, as part of the Push to Pass plan to increase our international footprint and revenues. With the introduction of Citroën, our aim is to ‘be Indian in India’ and our association with the CK Birla Group, will be important to become a major player in the Indian automotive market. Globally, we have been successful in Europe and in other parts of the world because of our unique automotive experiences and delivering mobility solutions to meet our customer expectations. We really believe that India is a strong opportunity for growth and our commitment, professionalism and agility of our teams, combined with the pursuit of operational excellence, will sustainably drive our performance and increase the satisfaction of our future customers in the country,” Carlos Tavares said.
Ms. Linda Jackson said, “We are celebrating Citroën’s centenary, the 100 years of a brand which has constantly looked to the future of the automotive industry, by offering innovative solutions in line with the needs of each era. Globally, Citroën’s success is based on unique design, and benchmark comfort. The Indian automotive market is very dynamic with high potential. We believe we have the right positioning to meet the expectations of the Indian customers. I am confident that the new Citroën C5 Aircross SUV will set a benchmark in style, comfort and innovation in its segment in India.”
Mr. Emmanuel Delay, said, “New technologies, modern production techniques and innovative designs have played a crucial role in developing the brand for which Citroën is known. As a new player in the Indian automotive market, we will stick to remaining committed to our philosophy of constantly looking to the future and setting high standards of innovation while continuing to build on the brand attributes. Our India story will play a crucial role in making the Citroën brand more international. We are on track to meet our objective of introducing our innovative range, starting from the new Citroën C5 Aircross SUV, which will be the first of many differentiating products from the brand from our vehicle manufacturing JV between the PSA Groupe and the CK Birla Group located at Tiruvallur, Tamil Nadu. Production of Powertrains from our PSA – AVTEC Powertrain JV at Hosur, Tamil Nadu, is also on track and will support our local and global requirements.”
Mr. Roland Bouchara said, “Citroën brand in India is here to make a difference. India is important to Citroën and this is evident as we plan to bring in a new range of products, after the new Citroën C5 Aircross SUV that will be made and launched in India first before being rolled out globally.” He also added, “India is a unique market and Indians are adopting new technologies at a very rapid pace. To support our range of unique new products and our in-depth study of the Indian market, we have planned for a unique customer experience, which will enable us to be the new digital reference for a seamless customer experience in the Indian automotive market. We are planning to introduce a unique digitally disruptive, omni-channel customer journey to deliver ATAWADAC (Any Time Any Where Any Device Any Content) experience to customers. Our Network focus will be to develop lean and phygital formats with a ‘brick to click’ orientation. This seamless experience will be brought alive by personalized digital sales and service processes for our customers.”
“We will go live with our India website www.citroen.in which marks the beginning of our partnership with potential dealers in India leading to the Citroën Dealer Partner Live Tour in India from July 1, 2019,” Bouchara said.
The visibly differentiated Citroën C5 Aircross SUV stands apart through its singular, energetic and assertive attitude. Measuring 4.5mtr in length, robust and muscular, powerful but free of arrogance, the new model stands out in the SUV segment with its flowing shapes large wheels, higher ground clearance and distinctive roof bars. The cabin instantly gives an impression of spaciousness, with an emphatically horizontal dashboard and enveloping seats, seating position that gives the feeling of dominating the road, as well as a wide central console and warm materials. With the Citroën Advanced Comfort, the New Citroën C5 Aircross SUV is said to be the most comfortable model in its segment.