Mahindra launches all new Alturas G4

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The Alturas G4 is a special car for Mahindra in many ways. First – it is their first full size SUV from the Indian SUV and MPV giant. Second – it not only targets the already established market players like the Toyota Fortuner and Ford Endeavour but it also undercuts both of them by almost 2 lakhs for all the variants. Interesting yeah?  Third – for the first time in recent past of Mahindra including both the car and bike launches, this is the only car that does not carry a their traditional ‘O’ at the end of the letter.

The Alturas G4 is powered by the 2.2 litre, 4-cylinder diesel engine that develops 178bhp of maximum power and a peak torque of 420Nm. The car comes mated to a 7-speed automatic transmission unit for both the 2WD and 4WD variants sourced from Mercedes-Benz India. The Alturas G4 would be exclusively available through separate high-end showrooms within the existing Mahindra ‘World of SUVs’ dealerships.

These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers will have access to exclusive Mahindra relationship managers to cater to their requirements, which is another segment first. With the Alturas G4, Mahindra will also introduce a new premium loyalty program, Purple Club+. This will be a loyalty program that will enable customers to earn and redeem points, based on engagements with the Mahindra brand.

The car is equipped with a 3D surround view camera system, smart powered tailgate, 20” touchscreen infotainment system with Android Auto & Apple CarPlay, a 7” 3-mode TFT LCD cluster, electronic parking brake with auto-hold and auto-tilting ORVMs when in reverse. It gets HID headlamps with LED DRLs, 45.72 cm (18”) diamond cut alloy wheels, LED fog lamps with cornering lamps, LED tail lamps and dual tone roof rails.

The car features 9 airbags, Electronic Stability Program (ESP), Hill Start Assist (HSA), Active Rollover Protection (ARP), Traction Control System (TCS), Hill Descent Control (HDC). It comes with high-strength steel quad frame structure which offers an added layer of protection. The car is available in 5 colours – Napoli Black, Pearl White, Dsat Silver, Regal Blue and Lakeside Brown.

Speaking at the launch, Dr. Pawan Goenka, Managing Director, Mahindra & a Ltd said, “The launch of the Alturas G4 is a significant moment in the automotive journey of Mahindra which will take the brand to the next level. With the Alturas G4, we have decided to adopt an endorsed brand strategy which will heighten brand desirability & aspiration. The product is the epitome of luxury in every sense. Therefore we believe the Alturas G4 aptly redefines royalty which is also its positioning.”

Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd., mentioned, “The Alturas G4, with its excellent proposition of imposing design, exquisite interiors, state-of-the-art technology, exhilarating performance and unmatched safety, all at an attractive price point, is poised to redefine the high-end SUV segment. It is our most luxurious offering and comes with a host of technology & safety features such as the 3D Around View Camera system, Easy Access Mode, Ventilated Seats, many of which are not available in vehicles at a similar price range.”

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