Audi reveals RSQ e-tron concept car


Audi recently unveiled the RSQ e-tron, a fictional, virtual performance concept car that will be starring in the film – Spies in Disguise. The battery operated electric car has been created by Audi in cooperation with Blue Sky Studios that combines automated driving with artificial intelligence and transformational technology. The RSQ e-tron will be driven by super-spy Lance Sterling and voiced by Will Smith.                                       Link to trailer:

Frank Rimili, head of Exterior Design Studio 3 at AUDI AG, commented, “Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio. At Audi Design, we combine state-of-the-art digital visualization techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”

Giovanni Perosino, Vice President of Marketing Communication at AUDI AG, said, “The Audi RSQ e-tron is building awareness for e-tron full-electric mobility as part of the Audi brand story. An international espionage story with future technologies that can save the world is the perfect match for the Audi brand. Similar to our cars, fun, innovation and performance are key elements of the storyline.”

Erin Williams, Vice President, Marketing Partnerships for Twentieth Century Fox Film, said, “Audi and Fox have been great collaborators over the years and we’re thrilled to evolve our relationship, bringing Audi into the world of animation for the first time. This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepid spy, Lance Sterling, his own signature spy mobile.”


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