Rolls-Royce launches its new Phantom for the Indian market


The much-awaited introduction of the new Phantom, an ultra-luxury car of British super premium car brand Rolls-Royce, now owned by the BMW Group, made its debut in Chennai last month.

The Phantom launched at a starting price (standard wheelbase) of ? 9.5 crore (excluding taxes). The extended wheelbase of Phantom will have the starting price of ? 11.35 crore, inclusive of a 4-year service package and regional warranty and 24-hour roadside support. The new Phantom is the most expensive car of the company in India now.

The eighth generation new Phantom is based on company’s all-new aluminium spaceframe structure, described as Architecture of Luxury by Rolls-Royce.

The New Phantom is the first of a new generation of Rolls-Royces to be created based on the new platform, which offers lightness, increased stiffness, efficient production of standard and extended wheelbase bodies and robust exterior surface design.

“Our new Phantom is 10-12 percent more expensive and 10 percent quieter than its predecessor. It is also 30 percent sturdier than the previous versions,” said Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars during the launch in Chennai.

The ultra luxury car powered by an all-new by 6.75 litre twin-turbocharged V12 petrol engine that will deliver a maximum power of 563 HP and 900 Nm of torque from just 1700 rpm, spiriting New Phantom from 0-100km/h in a mere 5.4 seconds with the help of its seamless 8 speed, Satellite-Aided transmission, which will ensure that the driver is prepared for whatever type of road.

The centrepiece of New Phantom is ‘The Gallery’ – a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area.

The Architecture of Luxury, The Gallery, The Magic Carpet Ride, the best possible materials in the world and peerless Rolls-Royce design and engineering combine to create the New Rolls-Royce Phantom, resetting the benchmark not only in the automotive arena but as the world’s leading luxury item.

As the next chapter in Rolls-Royce’s story begins, the New Rolls-Royce Phantom points the way forward for the global luxury industry, according to a company statement.

Also, the luxury vehicle has Flagbearer, a stereo camera system integrated into the windscreen to see the road ahead, adjusting suspension proactively rather than reactively up to 100km/h. Its headlights are equipped with latest laser technology, providing a 600-metre range of light at night to ensure safe travel.

“Phantom has always been a sign of success and a symbol of authority in India. New Phantom is the latest iteration of the revered flagship of the Rolls-Royce brand, with a bold yet elegant design underpinned by engineering attention to detail. It is a moving showcase of luxury, world-class technology and handcrafted quality,” said Vasanthi Bhupati, Managing Director for Rolls-Royce Motor Cars Chennai and KUN Exclusive.

Another benchmark, the Electronic Architecture of the New Phantom is the largest ever component produced by the BMW Group, let alone Rolls-Royce, helping to make New Phantom the most technologically advanced Rolls-Royce ever.

This central nervous system connects and controls all the various advanced intelligence systems of New Phantom, making it the most advanced luxury motor car available. Some, but not all, assistance systems on-board New Phantom include: Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, an industry-leading 7×3 high-resolution head-up display, WiFi hotspot, and of course the latest navigation and entertainment systems.

Also, New Phantom’s grille is for the first time integrated into the surrounding bodywork. The resulting effect is a cleaner, reduced design with modernity and clarity, allowing all New Phantom’s lines to connect with this iconic statement of power and flow from it.

Each New Phantom is expected to be Bespoke, with customers tailoring their specifications. A Rolls-Royce customer can choose from 44,000 exterior colours and request personalised designs from the company’s team of Bespoke designers.


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