It is not new for a manufacturer to claim that their product has heritage and thus they stand out. But one manufacturer does stand out on that front, namely Royal Enfield.
Having been a part of the Indian Army for quite some time now, the company, which is incidentally the oldest motorcycle brand in continuous production recently put out 15 motorcycles for sale, but with a twist.
Sold online, the motorcycles, Stealth Black Classic 500s, were ridden 8,000 km as part of the NSG expedition named ‘Ride Against Terror’
The limited-edition motorcycles were sold online on www.royalenfield.com/bravehearts and the proceeds from the sale will go to Prerna, a non-profit organisation supported by the National Security Guards.
15 Braveheart NSG Black Cat Commandos rode out on the motorcycles, on a 40-day expedition with the mission aiming to awaken a nation, to mobilize unity, and reignite resilience.
The online sale of these motorcycles was opened on December 8th 2017, scheduled to be sold five days later. Over the ensuing days, the specially created webpage – www.royalenfield.com/bravehearts – saw a registration of more than 2,000 interested buyers who stood an opportunity to book and own one of the 15 motorcycles on a first-come- first- serve basis.
The sale opened at 12.00 noon and in less than 18 seconds all the 15 motorcycles were booked and sold at a special price of Rs. 1,90,000/-, with an online booking amount of Rs. 15,000/-.
The 15 lucky winners will be handed over their Limited Edition Stealth Black 500 motorcycles at a local dealership on payment of the full amount.