TVS Apache RR310 launch sees the marque take on established players

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TVS launched the Apache RR 310 at a launch event held in Chennai with an ex-showroom price of Rs 2.05 lakh. The launch of the bike sees the marque enter the fiercely contested 300cc sports bike segment.

Unveiling the new product, Sudarshan Venu, Joint Managing Director, TVS Motor Company said, “The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics.”

“TVS is focusedon widening product range and investing in technology. This is a true example of ‘Make in India’ for the world,” he added.

At the launch event held yesterday, K N Radhakrishnan, President and CEO, TVS Motor Company, said, “(The) TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand – Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and offering them a chance to upgrade from premium to super-premium category. TVS Apache RR 310 is a testimony to our Racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally.”

The marks the first Apache to come with over 300cc displacement and also a full fairing. TVS claims the bike will be launched in 60 countries in a phased manner.

The Apache RR 310 gets a 312cc, single-cylinder, 4-stroke, 4-valve, liquid-cooled engine that churns out 34 PS @9700 rpm and 27.3 NM @7700 rpm. The engine is mated to a 6-speed gear box. The talking point about the engine is that it is reverse inclined. It also features a DOHC and liquid-cooled oil coolant. TVS says that the cooling technology reduces cylinder temperature better.

The motorcycle can do the 0-100kmph run is 7.17 sec and can reach 160kmph flat out.The firm claims these figures are due to the aerodynamics package that promises the lowest coefficient of drag in this segment.

The bike weighs in at 169.5 and has 110 section front and 150 section rear rubber, which are Michelin Street Sport’s. There are 300mm and 240mm discs up-front and at the rear providing the stopping power. There is dual channel ABS for safety.

The motorcycle is fitted with first in-class bi-LED twin projector head lamps and KYB suspension. There are 2 colours to start with – Racing Red and Sinister Black.

The bike will reach customers by the end of the year and TVS says it aims to sell 10,000 bikes in the first year.

Lookout for our comprehensive review of the bike in the coming days.

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