Tata Motors, Gulf Oil pact to launch co-branded lubricants


Tata Motors has signed an agreement with Gulf Oil Lubricants India Limited (GOLIL), to launch a range of co-branded lubricants for its passenger vehicle segment in India. It was signed in the presence of Mr. MayankPareek, President, PVBU, Tata Motors, Mr. S.N. Barman, Vice President, Sales, Marketing and Customer Support, PVBU, Tata Motors, Mr. Subhajit Roy, Head, Customer Care, PVBU, Mr. Ravi Chawla, MD, Gulf Oil Lubricants India Limited, and Mr. Shiva Raj Mehra, Head, Automotive OEM business, GOLI. The companies will be selling co-branded Tata Motors Genuine Oil in the high street bazaar market under this partnership.

According to Mr. Pareek, “We at Tata Motors have always worked towards creating a delightful experience for all our customers through various after-sales products and services. Gulf Oil is an iconic brand with a strong heritage and is among the fastest growing lubricant brands in India. With the strength of GOLIL and our commitment to provide our customers with the best lubricant technology expertise and support in the competitive market place, we are happy to announce the beginning of this new relationship. With this association, we guarantee that our customers will receive the finest quality of the product which will, in turn, help them extract the best performance out of their engines.”

“We are extremely honoured to partner with a respected brand like Tata motors for its Passenger Vehicle Business Unit in India. This gives us an excellent opportunity to leverage our brand and other strengths for the passenger vehicles segment. This will be a win-win agreement for both the partners as it gives the customers of  Tata Motors  a chance to avail a product that is specifically developed for the passenger vehicles of Tata Motors. It will furthermore leverage Gulf Oil’s extensive distribution network to make it easily available to customers”, Chawla said.

The products launched under this range would cover the entire gamut of requirements by the company, which would include engine oil, gear oil, coolant and brake oil. The product range would offer the best technology for the consumers of Tata Motors and will be continually upgraded depending on the requirements.


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