Shell launches `The OX’ flat-pack truck at `Make the Future’ event in Chennai


Focusing on bridging the mobility divide in India, Shell has unveiled the world’s first ‘flat-pack’ truck –The OX- an all-terrain vehicle for reaching remote areas. The OX is a low-cost and simple to maintain truck suitable for the diverse and rugged Indian terrain of deep sands, steep hills, marshy lands, and steep river banks in hard-to-reach communities in developing regions. It is also the world’s first flat-pack truck – it can be assembled from a flat-pack kit in less than 12 hours and transported in greater numbers to where it is needed more quickly.

Unveiled at the first edition of Shell’s two-day `Make the Future’ festival in Chennai, the OX truck is the result of a global partnership among Shell and Gordon Murray Design (GMD) and the Global Vehicle Trust (GVT). It is an effort by Shell to empower communities living in the interiors of the country, by providing an effective transportation solution.

Nitin Prasad, Chairman, Shell Companies in India, said “limited mobility restricts access to basic amenities in remote areas. Shell is eager to contribute to developing and promoting effective mobility solutions thereby improving the quality of life of people in these areas. The OX is a very promising technology and has immense potential to broaden access to transport possibilities. We are pleased to partner with GMD and GVT and hope this versatile vehicle will be instrumental in transforming lives and overcoming daily accessibility challenges.”

The flat-pack design makes OX the first-of-its-kind vehicle that is simple to maintain, with accessible components and fewer parts. It is ecologically sound, easy to manufacture, build and transport.

The lightweight OX originated from the vision of one man – Sir Torquil Norman, the founder of GVT, and is based on GMD’s flexible iStream technology. It is specifically designed to carry a payload of 1900 kg or eight 44-gallon drums.

The design for the OX is nothing short of revolutionary, and the flat-pack format fundamentally changes the way a vehicle can be bought and transported, providing specific advantages to lead times and overall unit cost.


The second day of the `Make the Future’, featured `Shell Eco-marathon’, a competition for students who are passionate about developing innovative mobility solutions. It challenged engineering, design, science and technology students to design, build and drive the world’s most energy efficient vehicle. Teams from colleges and universities across India competed in an exciting head-to-toe race on the Madras Motor Race Track to see who has the most energy-efficient vehicle.

Students from Indian Institute of Technology – Banaras Hindu University, Delhi Technical University, and VIT University were the winners by building energy-efficient vehicles or prototype, that went the farthest with the least amount of energy.

Team DTU Supermileage clocked 154 km/l in the Internal Combustion Engine, Urban Concept category.

Team AVERERA from IIT-BHU achieved 362.5 km/kWh in the Battery Electric Prototype category.

Team Eco Titans from VIT University was named the winner in the ICE Prototype Category (129.2 km/l).

Congratulating the participating students, K Pandiarajan, Minister for Tamil Official Language and Tamil Culture, Government of Tamil Nadu, said at the closing ceremony, “I am delighted to be a part of this mega event. It is fitting that Shell has chosen to host the Make the Future in this region. It is heartening to see that Shell is taking STEM (Science, Technology, Engineering and Mathematics) to schools and colleges. STEM is the success mantra which will give a competitive advantage to our country. The ideas developed by students here are also testimony to their entrepreneurial spirit.”

Indresh Kumar, Vice President Finance, Hydrocarbons, Shell Business Operations, Chennai, said “we are proud to see an extraordinary performance by student teams at Make the Future India. Through their dedication and perseverance, teams have proved their mettle at the first edition of Shell Eco-marathon India. Their exemplary work in building the ultimate energy-efficient vehicles is a step towards our endeavour of addressing the world’s energy challenges.”


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