The company banks on this high-performance power steering fluid to improve its presence in the aftermarket.
Brakes India, a TVS group company is engaged in the manufacture of braking equipment for automotive and non-automotive applications, has launched Ezsteer, a high-performance power steering fluid, for the passenger car, multi-utility vehicles and commercial vehicles.
The company makes Ezsteer available in sizes of 500 ml and 1,000 ml. The company said the product will be sold through its nationwide network of distributors and dealers across the country. Based on the needs of the market, more ranges and variants will be introduced as needed, added Brakes India.
Ezsteer provides enhanced frictional characteristics and more extended drain period intervals up to 1,60,000 kms and meets the GM TASA specification’s performance standard. The performance benefits of this non-synthetic fluid also include smooth engagement and disengagement of the clutch, high wear-resistant at extreme temperature and pressure conditions, high oxidation stability, corrosion resistance and antifoaming property and excellent seal compatibility.
Currently, Brakes India’s line up of fluids includes DOT 3, DOT 4, DOT 4+, Vericool, Aquacool, Ezcool and Ezclean (brake cleaner), sold under the brand of TVS Girling. Now with the launch of Ezsteer, all fluids under the house of TVS Girling have been given a new name and new look under the brand of TVS Sprinter. With the name Sprinter symbolising fluid flow and agility, which play a crucial role in a vehicle’s performance, this brand change gives the TVS Sprinter range of fluids a distinct identity and product positioning, to aid further penetration into the market.
“Brakes India is an established player in the brake fluid and coolants space. Given the need to enhance overall vehicle performance and safety for end consumers in this competitive market, it is imperative to expand our product range. This entry into power steering fluid strengthens our existing portfolio and reinforces our commitment to safety and changing consumer requirements, said S Sujit Nayak, Vice President – Aftermarket, Brakes India.
Brakes India caters to over 60% of the domestic OEM market besides exporting its products to over 35 countries worldwide. Apart from being a strong player in the OEM space, the company is a leading player in braking in the aftermarket with a large range of products. Headquartered in Chennai the company has 15 manufacturing plants across the country, catering to local and multinational OEM customers in the light vehicle, commercial vehicle, tractors and the off-highway segments. With a well-equipped R&D centre capable of designing, developing, testing, and validating products, the company’s core strength lies in its adaptation of products for specific markets in India and abroad depending on the needs of the market, conditions and customers.